I've read the information about meta tags provided in the store section of my account but don't understand how, exactly, the title and description impact search visibility, and how they differ from one another.
Also, for key words, is it advisable to regularly update keywords to make them relevant to current auctions? Or would that be ineffective for an auction that runs only 7-10 days? If so, might it be effective for store items that you want to feature? (I mean ebay store vs auction format)
One more question, on ebay are we allowed for now to link to our auctiva store? But we won't be after the new link policy goes into effect, correct? (Just as we will not longer be allowed to link to our own websites, I hear.)