Actually you have this URL too:
That may be easier for people to remember or type in. We really need to let people know they have a URL like that, we're working on that now.
We also may be giving you a url like: Suthrnjewl.auctiva.com or Suthrnjewl.auctivastore.com
We're working on those as well, is that something you'd like? Is there one you prefer over the other?
We're also working to templatize our stores so that you will be able to use your template in your store and it will look a lot more professional. I don't want to give up all the goodies, but we hope to have revamped our store feature in the next 6-8 weeks. You wont be able to list items there yet, but that will probably come as part of our phase 2 release or shortly after that.