Its been functional for a few days, the link got posted in the ebay forums and well it went from there. People have made purchases from it for at least the last three days testing it out.
I honestly don't know how I feel about it, I honestly think its going to sink but thats my opinion. They are trying to compete with Amazon and frankly I don't think its going to work. It was wasted money that could of been used to fix whats wrong with ebay.com and to enhance what they already have.
As for what to say to buyers, lol ...I don't know guess I'll have to wait until someone asks me to see what I'm going to say.
One big plus is our auctiva showcases do show in express, so as hard as ebay tried to have only new listings and not have any way for a buyer to get to our ebay stores there are still ways.