True. Poorly chosen keywords don't get very many hits. That's what happended to me when I first began using them. However, I learned to use them as they should be used and the results were great. For instance, instead of 'skirt suit' I learned that wool/silk skirt suit size whatever was best. Or Ann Taylor wool skirt suit size whatever. I didn't realize wool and silk were huge keywords. Maybe you all knew this, but I didn't. Words like gorgeous, beautiful and all of that are a big waste of space. Anyway, the right combo works.