Good Idea Steve!
EVERYONE should have a ME Page.
Go to this link (it opens in a new browser window):
http://members.ebay.com/aw-cgi/eBayISAPI.dll?AboutMeLogin
Sign in.
Click on the 'Edit your page' button' to continue...
You are now at Section 1 where you choose your editing options, either eBay's templates or your own HTML.
(this is where your customer logo/template and more can be coordinated to give you a professional look)
There are ALOT of options to choose from but be sure to use links to your store if you have one (with the refid tag that wayoutwest noted for the referral credit)
If you have a store, that store comes with more pages to individualize.
Ok..Ok..
Here's my ME Page!
http://members.ebay.com/aboutme/suthrnjewl
Note that I have a link to my store (with the refid). From my Store you'll see additional pages on the left hand column..everything is linked and cross-linked. Thus bringing and KEEPING my customers on my site and buying.
Also...ebay feeds this information to major search engines. Every page that you have up with eBay means more sites to found in a search engine.
For Goodness Sake, Use key words and heavily!
Take care and good luck,
Donna