Yes, it usually takes that long, and yes I agree it IS too long. It depends on what you're selling tho, and if you're a new seller. New sellers trying to sell designer brand names (for instance) will almost always be limited. I find that lately my listings show up within minutes...I sell a brand name but it's not considered 'deigner'. I sell the same type of item over & over again, yet last year they always took 4-6 hrs to become searchable, sometimes longer.