I have added to several of my listings (though I don thave it in template) the total if they buy it now, the total cost less than $10.00, $15.00 whatever it be. This is always on Buy It Now, and sometimes in Title line, too. It helps show, look, the other guy is $.01, but is charging you $8.00 for shipping a t-shirt. It shows the full value, and my sales increased. I list too in my ads, to make sure you check out your favorite seller's store, where we discount items to rock bottom pricing. I believe my sales have increased! Auctiva definteily increased store sales for me!