Auctiva is only "tracking" images that are tied to listings either directly submitted or relisted from Auctiva. A store inventory listing that is potentially relisted at eBay as GTC, wouldn't be tracked and the Wizard would potentially delete images due to Auctiva's database having no track record (per notices to that effect). If that's what you are doing, DON'T use the Wizard.
Inactive would be closed listings for those images that are tracked.
The bottom line.... Auctiva has no current method to track use of images that aren't directly tied to direct submission using their lister-scheduler or their relist tool.
I attribute the current problems to eBay suddenly ending the affiliates program that kept the site free for us sellers and Auctiva having no choice but to move to paid service or shutdown.
Are they working on a solution for better image tracking, i.e. an API gathering or site use track like Photobucket? I hope so...
Danno