Thanks for posting your question here.
In order to create an image folder within your account, just mouse over the "Images" tab, select the "Folders" option that appears, click the "Create Folder" button on the ensuing page and then enter the details associated with your folder as prompted.
Once you have created your image folder, you will be able to move the desired images to that folder from your Image Management page by checking the boxes next to them, selecting the folder from the drop down menu next to the "Move to Folder" button and then clicking that button.
You will also be able to place images you are uploading directly into the folder by selecting it from the "Folder" drop down menu along the bottom of the Auctiva Uploader interface.
I hope this helps. If you need any more specific assistance with this, please feel free to contact our Customer Support team directly from under the "Help" tab within your account and we will be happy to continue working with you.