New Google Product Ads Help!!!

I am so confused by this new google stuff. So, in the past the CPC adds needed to be specific to category or item (instead of one general add).
For example, I might run one add for jigsaw puzzles, another for bath and body, another for craft supplies, etc. With appropriate keywords for each topic.

Now when I go to my merchant center and link my Adwords account, it will only allow me one campaign there.
Are the new campaigns just general for my store since google says they will not use keywords and use my feed info instead, or do I still need to run multiple campaigns for different catagories/item specialties?

I just don't know where to begin and could definitely use a large amount of help here... Red Face


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