I'm new here too and didn't understand the delay thing either. I too am disturbed by the start time of my listing verses the listing time. I do try to keep in mind I'm on Eastern Standard Time and Ebay is on the west coast. That's a 3 hour time difference. Regardless, the 7 hour lagg causes my adds to miss out on the "New Listings" lookers. . .So the only other option is to list directly with Ebay, which would cost me additional money due to pictures. It's a lose, lose situation! Who's getting rich here?