just... big lies from a monopoply that sees a competitor froogle taking the store business away....froogle soon clearly will be THE PLACE to search online for store items... ebay knows this... they did not want to be seen losing to a competitor.. instead they get away from the stores and go in the area where froogle will have a harder time....ebay has shown with the auction format that people when putting in a search for an interest want to see different items on the first 5 pages and not the same items over and over.... how can froogle do this???? i sure hope froogle finds a way for this also.....this is what alot of people like to do.... if froogle has the first 5 pages the same cause of high page rank without changing when someone puts asearch in.... soon buyers will lose some interest... but buyers who want a particular item then search and name .. this system will work great with froogle and all the webstores in their search...