I found a real good way to use ebay to promote my new ebid store.
I am using a domain name as my ebid user ID and Store name.
BTW ebay dose not allow the use of domain names as a user id but it is OK at ebid.
I setup small auctions at ebay for exposure and in these auctions I am providing my contact email "Admin@mydomainname.com". Such auctions are increasing my ebid sales and are bringing many new members over to ebid.