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It's the same at Ebay itself. Cramming in as much KewlJavaFlash nonsense as possible, and damn the people trying to load the pages. It also has a cumulative effect - the thirtieth KewlJavaFlash page will load far more slowly than the first, the fiftieth will be slower still, until you have to restart your computer to clear the mess up.
There is an ancient and honored saying amongst my people - Keep It Simple, "Sweetheart".
Yet, KewlJavaFlash is sooooo.. Kewl! All the kids love it! It's hep, it's the 'now' thing! All that dull, utilitarian stuff that worked so well is all passe'.