I was too disappointed to find out that an Auctiva store on eBay is not considered by eBay to be an eBay store. It's a shame. Auctiva offers so much I love! I can't find a cheaper way than 35 cents per listing to list BUY IT NOW through Auctiva stores. It is only 3 cents to list through eBay stores. I don't know if I can find a way to justify the difference for what I'm trying to do, even though the least expensive eBay stores are 62% more expensive. The way I figure it I spend the difference with every 21 listings. eBay also gives it's store owners preference which results in better exposure on their site. Can you tell me Rebecca what advantages I'm getting with Auctiva to make it worth the additional listing fees? I mean other than the obvious fact that Auctiva store designs are much nicer to look at, which should mean customers would be more drawn to hang around than at the exact same store on eBay. I'm truly torn with this decision so your input is very much appreciated.