Thanks for the response! I started out on eBay, established a store there after doing some auctioning, then discovered Auctiva & started auctioning through it as well as setting up a store through it -- which also, as I understand it, gives me an independent website through the domain I purchased, so that people wouldn't have to find me on eBay in order to find me. That said, generating traffic is something I am not achieving the way I would like -- I'm barely breaking even in terms of listing fees vs. sales. My current "strategy" is to post a few things to eBay, hoping that will get peoples' attention and awareness, and then posting the bulk in Buy Now status in the store(s). I have done a lot of trial and error stuff like markdowns, keywords for Google, etc. -- but I really need to jump start this thing!!