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CSV Uploads, why so difficult?

So, I'm trying to streamline my auction posting process, and thus I'm trying your CSV upload engine for the first time.

First, I downloaded your sample Excel file, and added more rows to that template. Next I saved it as a CSV file, and uploaded it.

Auctiva then asks me to map my columns, to listing fields. Why? I'm using the same column headers that are in your sample file, so it should know how to map each of those.

One of the headers in YOUR sample file is "format". I'm trying to pick the correct field to map that column to, but you don't have a field in the list called "format". Why? You guys call it "format" in your CSV sample, so why not the same if your field list?

Next, is Category.
Seriously? You don't have "category" in your field list for column mapping? What am I missing here?

Title, Quantity, StartPrice...all map just fine. But, what's up with those others?
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