quote:What is the advantage of using my own domain name for the name of the store?
You don't have to pay for another new one.
quote:If I use a name for the store, what happens when someone would go to www.mydomaninname.com? do they see my store?
Yes, they go to your Auctiva store; just as they currently would using your default store URL (like the one in my sig.).
quote:Does my ebay name have to match the name of the store?
No, but the idea of a Registered .com domain address is to tie business to name, so the customer can easily find you. I think the domain name will have alot more meaning with eComm services coming for a full merchant eStore at Auctiva, that can have other than ebay listed items.
Danno