I'm looking into the Google Checkout and just noticed they have finally begun something similar to an ebay competition, in their Google Base. I'm creating an account there right now. I'm curious, has anyone had luck with this program yet? Similar to the Google Checkout, the advertising appears to be free for the basic services. I'm not sure, would you be able to link directly back to your Auctiva Store with Google Base? Would there be much of an advantage to that other than giving Auctiva worthy exposure? The use of "attributes" and the general look of the program is a bit confusing but shows promise. Lastly, for those who may be using the service, have you noticed Google sharing "too much" personal information?