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eBay store vs Auctiva Store vs Ecrater

Hello you wonderful people.

I'm very new to EBay and Auctiva and I'm in the process of starting a business selling craft materials. I'm selling stuff on eBay to build a customer base that I can then convert to my external website by including promotional material with my Ebay items.

So I was wondering which is better Ebay store or Auctiva store? I haven't opened an eBay store yet but understand you have to pay £30 per month for a featured shop and in return you get reduced listing fees and shop inventory. Is it worth it? I would have thought you would need to be selling 50 or so items per month to make a saving on fees. I'm selling nowhere near that at the moment. Do people find that their sales increase after they've opened a shop? How important is your feedback rating? For example do you have a personal policy of only buying from people who have a rating of more than 98% and a score of 100? Or is it more like 99% and over 500?

Also has anyone shunned the eBay shop and just gone all out promoting their acutiva store instead? How did you get on?

I've heard ECrater mentioned a few times, firstly does anyone know if you can use this in the UK? Secondly if you've got an ECrater store please could you post a link so that I can take a peek?

Thank you all in advance for your words of wisdom.
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