This tip is thanks to donna for reminding me about it in a post of hers on another thread.
on eBay, only the first relist of an item is eligible for relist credit.
If an item doesnt sell the first time, and you relist it through ebay, it becomes eligible for a relist credit. (which you get if it sells the second time)
In the past, if it didnt sell on the relist, and you then relisted it (1 original listing and 2 relists - 3rd listing total), this second relist was treated as a new listing and if it didnt sell on the second relist, you could relist it yet again and if it sold on the 3rd relist you'd get a relist credit.
X = relist that qualified for credit if sells
x = didnt qualify
x - original listing
X - relist
x - 2nd relist
X - 3rd relist
etc.
This no longer applys!
Now, if it doesnt sell on the relist, you need to come back to auctiva and do a listing from here, that way it is considered a new listing and thus the relist will qualify.
In other words, only relist through eBay one time per listing
I hope that made sense
And an important note - if Auctiva implements a relist function in the next phase, do NOT use it more than once per listing. Subsequent relists will not be eligible (just like the ones on ebay) Instead, you will need to create a similar ad (go to saved listings and launch a new one, etc)
This change was implemented back in 2004, but mentioning it for those that werent aware of it or who have forgotten.