Hi Angies,
The problem with disabling the store window and starting over is that, once the store window has been appended to your active listings, to remove it, you would have to delete the store window html from the html description of each listing.
If you would like to do this, you can access the store window html at Auctiva -> Store(Tab) -> Store Window -> Store Window HTML. If you remove this html code from your html description, the store window will be removed from the listing. To view the html descripiton, just click the "Enter Your Own HTML" tab above the description editor on eBay's "Revise Item" form.
Disabling the store window at Auctiva -> My Account(tab) -> Settings(Preferences) will only prevent the store window from being inserted into listings created thereafter.
The "featured" status in the Auctiva store doesn't give the items priority in the store window. Featured items are just prominently displayed on the first page of your Auctiva store.
-Mike