Reply to ""Enlisting 'Loss Leaders' to Boost Sales""

leokMember

Loss leader implies a buy it now.... which guarantees making a loss.

I use a similar strategy - I like to have a few items listed at auction for 99c. This gets the bargain hunter buyers attention - but also has a very good chance of not selling at a loss.

YMMV

3/11/091:58 PM

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