For most of us it is serious business too, most use social media for our socializing, not forums. A lot do this for a living so is pretty intense, as time is money and most just want things smooth and working. Believe me, NONE of us wants to even have reason to check forums must less post on them, as again, time is $$$'s.
I think I was member 2 - 3 years before I knew about forums (my fault I had not looked, and at time was more of a recreational seller, selling things around house, so rarely needed forums). If something did not work, I just waited it out. I did not know about feature center until few years ago and like to never remembered how to find it. Finally, got that down.
We hope you and others will give your input, as it takes all of us to make a real community!