what i think he is looking for is a free website store .. where it is mystore.com without the ecrater or blujay.com one with their own url can use better for their own marketing.. for building recogniction of THEIR own store ... with ecrater and blujay one would be building alot of brand recognition for their site .. just like sellers build ebays brand recognition... like when ones item comes up on froogle search which soon will the main way to sell off of ebay, this item shows the SITE on the right and to click for more items from seller.. when they click they get the site not ones store... with ones own dot com then when they click sellers other items from seller.. it will be their own webstore.... so that would build their OWN brand popularity not the sites!!