If it isn't broken, don't try and fix it.
Foolish move on his part. If he wants to add a feedback policy, it should be one that works. Only registered buyers who have completed their sales (with a payment) should be allowed to leave feedback. To incorporate a 'free for all' feedback system that allows anyone carte blanche' to a seller's business reputation is more than 'unfair', it's irresponsible.
Cetainly, I will have to reconsider if I want an eCrater storefront which is open to a competitors attack, free or otherwise.
I have enough in dealing with the wacko buyers at eBay, let alone eCrater. Why not just 'pay' for a website? There are plenty of places that offer reasonable monthly fees. You're the boss.
I like, Dimitri and hope he reconsiders. Thinking this 'addition' through to its logical consequences and so forth.
Oh, by the way, happy new year!