^Simco..I'm not sure. This has been highly touted by Google on many selling forums I belong to...but I don't know if any of the other posters are from the UK. Hmmmmmmm...I'll post in the hopes someone can give me a yep or a nope.
Here's a thread on the Stores Forum on eBay:
http://forums.ebay.com/search.jspa?objID=f21&q=Google+base
^Steve,
You're right to question this. Man, if I'd been hit by fraud...darn tootin I'd be walking lightly. You're smart to ask and triple check.
I'll double check on the selling forums that I visit. Lotta sellers chat back and forth about many varied services that help our ecommerce. This was a link placed over six weeks ago and nobody has brought anything up negative....yet.
I trust this Google based program, but just because I do doesn't mean you should. This software grabs my ecrater, eBay and more selling venues straight across the board and uploads them to Google/Froogle. It used to be time consuming for me to double check. This has simplified the system.
I've been with four different third party listers and several services that supplement eBay sales and each and every one has required my eBay password to upload auctions into my account.
I'll get back with the answer to leave it here.
Take care, Donna