Quite honestly, your prices are too high. Compare to what others are asking for similar items to get an idea. Next, you could be a bit gentler about your return policy - that wording will scare people. Say something like refunds given if item is found to be significantly not as described. It says the same thing, but in a nicer way. The way you have it worded sounds like "if you're too stupid to read the friggin' description, then tough noogies for you!" Also, try to be more reasonable with your shipping. Weigh the things, and go look at the USPS website and get an idea of what the shipping actually is. When you write your auctions, there IS a place to add a handling charge that the buyers don't see, so try using the actual postage plus whatever you feel is a reasonable handling charge for your time and packing materials. As another poster noted, try showing an additional picture of what the plants look like in bloom - if you don't want to pay for two pictures, just paste them into one - half showing the actual plant, the other half showing the bloom when it's open. But price is the main issue, buth on the item and the shipping - especially now that Wal-Marts are selling orchids (at least in some areas). Your layout is good. Just try to adjust your prices, as well as your wording.