Hi GJ,
We recently acquired Sellathon, partly because their systems became unable to handle our volume of requests, and we are in the process of upgrading their hardware to allow the "Hits" column on our customers' active listings pages to update more frequently and reliably.
In the mean time, if you file a support request using the appropriate link on our help page, our support staff will be able to attempt to update your counter hits manually.
-Mike