I would agree that there is a definite learning curve when using Auctiva...but there are many sources for learning. There is the education tab, information is always available from veteran users (though I warn you to ignore the snippy responses of veterans who are sick of the same questions :-).
But it is really worth the effort to learn Auctiva and take advantage of it's features. I have used it for most of my Ebay sales, and found it so much better than Ebay's turbo lister.