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Reply to "I don't "get" the store and blog."

You can include links in your eBay Me page, in your end of auction emails to buyers, in your shipping materials, etc.

I'd also recommend buying a domain name such as greycelt dot com. If you do that on our site on the store tab we'll hook it up and link it to your store for you automatically. People can even email you at that domain name and the emails go to you. You want to build using your brand and domain into all you do and help with repeat buyers and to let them find you through google searches, and so forth.
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