I enjoyed this article.
One of the greatest choices I have made on eBay is to open and eBay store. This reduced my listing costs for fixed items to 5 cents even for multiple item listings. This is probably a pretty rudimentary choice, but if you haven't done so yet, look at the fee structure and think about it.
I am still avoiding the Variations type of listing (i.e., listing Elizabeth Arden Lipstick once with the choice of colors in a drop down list resulting in one listing)
It has been my belief that when people are shopping for a particular color, the picture plays the biggest role.
Does anyone have any good or bad experiences with the Variations listing? Please share.