Hi Princess of Big T Land, Not sure where that is. I really don't know that I am an expert, other than on the Land of Imagination, but I will pretend that I am. It is my understanding that the best time to end an auction is Sunday night between 8-10 EST. I live in SLC so try to get mine posted to end about 6 my time. Once of the nice things about Auctiva is that you can schedule your items to post at a specific time regardless of when you created them. There is no additional charge as there is in EBay. The idea is to have your items close when there is the most traffice on EBay.. I also seem to do well on Wednesday. Don't know why. Trouble with Sunday is that Auctiva seems to have alot of server problems on Sundays. Try monitoring your site to see when you get the most traffic. I think that if you use the sellathon counter you can get alot of that info. Hope this helps. As I say, not an expert (just my 2nonCents worth)Hi Princess of Big T Land, Not sure where that is. I really don't know that I am an expert, other than on the Land of Imagination, but I will pretend that I am. It is my understanding that the best time to end an auction is Sunday night between 8-10 EST. I live in SLC so try to get mine posted to end about 6 my time. Once of the nice things about Auctiva is that you can schedule your items to post at a specific time regardless of when you created them. There is no additional charge as there is in EBay. The idea is to have your items close when there is the most traffice on EBay.. I also seem to do well on Wednesday. Don't know why. Trouble with Sunday is that Auctiva seems to have alot of server problems on Sundays. Try monitoring your site to see when you get the most traffic. I think that if you use the sellathon counter you can get alot of that info. Hope this helps. As I say, not an expert (just my 2nonCents worth)