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Your own store, as in a stand alone website, is a lovely dream but can take years to be financially viable if you don't have a ton of money to dump into SEO, advertising and promotion.

Unless you are into website building, cart customization etc., then there is even more more money out the window! You will have to pay someone else to do it.
Not after we release our store feature later this year.
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One thing I can't do tho, is cut Paypal out of the loop....I would LOVE too but unfortunately the majority of my buyers use it. I have to admit, I love when a sale comes through using Google Checkout - no money to feebay!
We plan on helping with this too. It makes perfect sense that if a seller is trying to break away from eBay they want to do it completely and the only way to do that in the payment area right now is either to use G's Checkout or get your own merchant account, and that's somewhat expensive unless you are doing a decent amount in sales each month or already have a merchant account.
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