Hi mrfinisher,
The name that populates that area of your payout reports is pulled from the "Checkout Payment Address" that is on file with your Auctiva account. If you need to fill in this information, please click the "Checkout Settings" link under the "My Account" tab within your account, and fill in the section labeled "Checkout Payment Address".
Any additional questions or concerns? Please feel free to contact our customer support team using the appropriate link on our help page: http://www.auctiva.com/free-auction-software-help/help.aspx
-Mike