I've spent more than my fair share of time with HTML, both hard coding and WYSIWYG editors. If you want a HTML editor try Homesite. It's easy to use and generates fairly clean code. Just don't fall into the show-off category. By that I mean don't overload your listings with animation and pointless graphics and useless stuff that will just slow down the download of the listing. Sure it's eye candy but if I was on a dial up connection I wouldn't wait for a slow page to finish loading, I just move on to the next item. Html is great but don't over do it!