I agree Rowsofclothes.
With so many stores closing on eBay US due to the fee hike...I think eBay was hoping to get more sellers using gallery.
With stores the price is pretty neglible for a gallery pic. I closed one store under another ID last year and this year..I went from over 600+ auctions in my store down to around 100. Quite a drop. And only one of the 100 is a store item that shows gallery.
Now if they put the 50.00 in installments stretched over 12 months..I might consider that. But one fell swoop of paying them? I don't have it and couldn't justify it either.
Here's an interesting blog in regards to the new package and how some sellers think this will play out.