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Pay It Now option and PayPal Account type???

I have PayPal Personal Account and when I tried to post listing, I got Auctiva error message saying,

"You need to upgrade your PayPal account to Premier or Business
 to require an immediate payment.
 Go to or turn off the
 immediate payment requirement for this listing"

Is this normal?

Do I have to have an Premier account in order for me to list with Pay It Now option or eBay Store option??

Pleasae let me know.

Thank you
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