Fusion has a raw HTML ability just as does dreamweaver/frontpage etc. But yes, almost all of the packages out there today are more oriented towards building a site vs singular pages.
If we go into development of what we want see for eCommerce it will indeed have strong functionality and be a breeze to use, so much so anyone who's run a business can sit down and be selling (successful like) in no time flat. No prior experience required whatsoever is the idea.