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Reply to "Pricing BIN items...."

Hi - I don't know whether there is a "rule" established. Personally I try to set a BIN price about 25% of my minimum bid price. Any more than that probably reduces any motivation to buy at the BIN price because the buyer would more likely decide to take his chances at getting the item for a low bid.

On the other hand, if the minimum bid price and the BIN price are too close to each other then there isn't much incentive to bid at all, which would run counter to whatever reason you had for setting up a bid option in the first place. For example, I saw a listing yesterday where the minimum bid price and the BIN price were the same. What's the point of that?
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