Yes you may edit out the "eBay" word from the link. I forgot to mention for all those that do not know HTML all that well, if you are posting on another site and you are wanting to add our link, you will want to create the listing and save it. From the saved listing page check the box to the right of the listing then at either the top or bottom of the page click on the button "Get HTML". On the pop-up page that comes up you will want to "Select All" then copy all the HTML. Now to add our "Link" you will probably want to paste all the HTML that you just got into a document from Notepad, recommended because it does not add a bunch of useless characters to your HTML like Microsoft Word will. Next you will want to get the HTML code from our "Add a Link" page (Make sure to follow the instructions on that page). Nex, go back to the HTML that you pasted into Notepad and add the HTML for the link to the bottom of this code. Now you will copy all of that code and go to the Auction site of your choice and paste it in where it belongs.
Best of Luck and let us know if you have anymore questions.