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Question on Ebay Store Fees

Hi Everyone!
I have a question re: ebay store fees. I am new to opening a store and am a little unclear as to how the fees work. To give you background, I sell new name brand children's clothing. Now, what is the difference between listing something for 30 days or 'good til cancelled'? What are the advantages/disadvantages? What the are surcharge fees listed with some of the fee levels?

Here is the link that I am looking at re: fees.
http://pages.ebay.com/storefronts/pricing.html?ssPageName=CMDV:ICOUT

Any help or insights would be greatly appreciated!

Marcia
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