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1. Can I add Auctiva's scrolling gallery to individual listings of my choosing? If so, do I just do this by pasting in the html to selected listings?
Yes and yes We have a page which gives you the raw html for your gallery if you want to copy/paste.
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2. Is there a way to customise the displayed items within the scrolling gallery? For example: if i add a scrolling gallery to a video games listing, is it possible to just have the scrolling gallery display listings from my eBay store video games category?
Not exactly, but we do have a list of 'featured' items which you can create. These are shown before your other items so they will show more often.