Still reading it over & noticed it's only for items being listed in the following product categories:
Cell Phones and Smartphones (3312)
PDAs and Pocket PCs (38331)
Camcorders (11724)
Digital Cameras (31388)
iPod & MP3 Players (73839)
GPS Systems (156955)
DVD Players and Recorders (15077)
DVD Players (15055)
Televisions (3320)
Video Game Systems (139971)
Golf Clubs (115280)
Home Theatre Systems (72406)
Home Theatre Projectors - CRT (32862)
Home Theatre Projectors - DLP (48653)
Home Theatre Projectors - LCD (48654)
AND the items must be listed with Product Details (Pre-filled Item Information). So if you have a cell phone or a DVD player that's not in their pre-filled info database, you're SOL.