Use ebay for what it is; a place to find new customers and drive them off ebay for future sales.
Buy.com snookered ebay into a deal that involved no listing fees and 1.5% final value. eBay CEO John Donahoe is a fool and it shows:
EBay Inc.'s fourth-quarter net income fell 31%
http://online.wsj.com/article/SB123257451678903687.html?mod=yahoo_hs&ru=yahoo
Seller Buy has up to 1,000,000 listing running at eBay and they sell 50,000 items each month.
I bought an item from them just to test em out and every single day since that day I have been getting emails from Buy.com (NOT Buy at ebay) about current deals.
Buy.com is using eBay to drive roughly 50,000 customers a month off of eBay...LOL
I've been doing the same thing for years and my ebay sales are 1/20 of what I sell at my website.
If you want a free website, go to eCrater.com and they'll set you up a paypal integrated store for free.
Sell low dollar stuff on ebay.
When you send the shipping notification email to your ebay buyer, tell them (include a link) that you have lower prices and a wider selection at your website that is free of ebay's insane fees.