There is no reason to pay for this service. You can simply record your voice and insert the html into your listing. You can have it autostart, loop, etc. The newest thing is the voice recording and the animated character talking at you. I personally think the animated character is creepy. I have used the voice recording, but I know it is very annoying to me to go to a site and hear it. I think I will be allowing people to play the voice when they want to and not autostarting it.