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What do you think of reserve prices?

What are your opinions on setting a reserve price for auction listings?

I've only been selling on eBay for about six months but my impression thus far has been that it puts some people off. Maybe most? Or maybe it depends on what you're selling?

I think it can be seen as deceitful when the low starting bid that attracts a bidder actually reveals an invisible reserve. Not that I'm above using it, of course...

Also, I assume that reserves are probably less likely to really bother the more serious or more determined buyers ("collectors", in my case).

I'm curious because I'll probably start using it soon on a few of my items, so any thoughts or advice would be much appreciated.

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