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What is a hit in the listing viewer inside Auctiva?

So I am new to auctiva and when I view my active listings I see this columns called hits and all of my items are zeros? I know my items have views, click-throughs, so just wandering what Auctiva counts as a hit?

Also anyone know how the counter on your actual listing works? I am comparing my counter, reads 25-ish, to a competitor of mine who's reads 2000-ish. I of course want to boost my best match, fixed price listings only with no sell-throughs ever taking place for my niche. Thoughts?
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