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Reply to ""What's Top-Rated About This? Part 1""

This article really "missed the mark" in places. Main reason seller puts certain phrases in red or makes them stand out is not to "yell at" customers, it is because people do not read.

I get emails all the time with questions for info that is clearly in the listing! Prior to my foray into Ebay, I was in management. I noted all the time that people do not read signs, instructions, forms, etc...

People may not want to be screamed at, but clearly if one does not "hit them over the head" with info...they won't get it.

As a designer, the different color draws the eye to it, so highlighting, italics, different color draws the customer's eye to what is important to read.
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