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When Store Windows aren't working...

When the Store Window goes wonky, people really get frustrated and frantic. What I'm wondering is, do people really count on the Store Window that much?

To me it just seems like a bonus. If there are no images it's not much help, of course, but even if it shows closed auctions or the current bids aren't updated I figure it's still a good way to show people a general idea of what I sell.

Also, I'm guessing (though I'd love to know for sure) that most eBay buyers who are intrigued by the items in the Store Window will go up to eBay's own link for "View seller's other items" rather than clicking the Auctiva link.

So I guess my question is about the Auctiva store too. What do people get out of it? Is there so much fuss about it simply because they assume buyers are checking it out so they want it to be accurate, etc.?

The Store (which I don't make use of) and the Store Window (which I consider a great bonus) are just extras for me as what I really like Auctiva for is the scheduling, templates and super-size images. So I'm genuinely curious why people care so much about the other stuff.
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